“We aren’t just creating digital fashion, we are fundamentally transforming the fashion industry for a collective and environmentally positive future.”

Lauren Kacher (KALAU), is a Web3 fashion pioneer, digital fashion consultant, and the founder and creative director of the first DAO-led fashion label, Alterrage.

Since 2012, Lauren has worked in the luxury fashion industry in New York, London, and Paris. Her career includes luxury design, creative direction, project management, and technical product development.

Not long into her career Lauren noticed several gaps and market opportunities for digitalisation, sustainability, and co-creation in the fashion industry. With these insights she founded Alterrage to disrupt the status quo through a set of core fundamentals; empowerment through identity, disruption of unsustainable processes, and building the new golden standard using Web 3.0 technology.

Lauren Kacher

Lauren Kacher (KALAU), is a Web3 fashion pioneer, digital fashion consultant, and the founder and creative director of the first DAO-led fashion label, Alterrage.

“We aren’t just creating digital fashion, we are fundamentally transforming the fashion industry for a collective and environmentally positive future.”

Since 2012, Lauren has worked in the luxury fashion industry in New York, London, and Paris. Her career includes luxury design, creative direction, project management, and technical product development.

Not long into her career Lauren noticed several gaps and market opportunities for digitalisation, sustainability, and co-creation in the fashion industry. With these insights she founded Alterrage to disrupt the status quo through a set of core fundamentals; empowerment through identity, disruption of unsustainable processes, and building the new golden standard using Web 3.0 technology. KALAU (Lauren's digital alias) is also the originator of the METARALITY formula, defined as the "optimisation of a product format according to its most beneficial social and environmental impact across physical, augmented, and digital worlds".


Core

digitalmonkey
Technology & Innovation
digitalmonkey has worked on projects blending human interaction with innovative technologies in the areas of augmented reality, robotics, computer vision, avatars and machine learning.
FRANCIS
AR Development
Interaction designer and animator from the San Francisco Bay Area. Snap AR Lens Creator; virtual avatars, virtual fashion, and social product design.
Klaus Fleischhacker
Brand & Tech
A digital native, with a deep understanding of interaction design and creative strategy, I understand what it takes to build digital experiences for forward thinking brands.
Lauren Kacher
Founder
Lauren Kacher, also known by the digital alias KALAU, is an American designer and entrepreneur with industry experience in New York, London, and Paris.
META JACK
Marketing
Jackson, also known as METAVERSE JACK, specializes in nurturing connections between project developers and communities. In his spare time, Jackson enjoys traversing metaverses, exploring blockchain applications, and engaging with Web 3 discussion.
Stella Achenbach
Level 0
Stella is a dedicated, skilled, and accomplished independent designer with years of experience in the fashion industry. As a professional designer and a creative thinker, she is constantly placing herself at the cutting-edge of the design industry. While Stella comes from fashion, she has been evolving towards technology in web3. She is the Founder of @alanatheweb3girl, a community-led virtual avatar project that educates, empowers, and equips people to join and build in web3 in a safe and communal manner. She is also known as levelØ @alterragelabel, a strategic advisor to select web3-based projects, and is a member at The Token Engineering Academy.
Tulin
Business Strategy
Tulin is a strategic advisor based in Switzerland with more than 10 years experience in consulting, finance and the corporate world. She’s focusing on strategy, business development and fundraising mandates in the area of on-chain business models.
DISCORD
Join the Rebellion
Alterrage was founded as a reaction to the fundamental issues within the modern fashion industry.
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