IRL (in real life) + ORL (on real life) = LTL (larger than life)
Alterrage was founded as a reaction to the fundamental issues within the modern fashion industry. The DAO-led label aligns as a community to disrupt disposable products and hierarchical systems into a circular autonomous ecosystem.
The gold standard created in 1870 was the first time money was determined by value, based on a fixed quantity of gold. Alterrage redefines the fashion industry of the future to be built on community incentivised contribution using Web 3.0 technology to leverage collective ownership.
Alterrage provides interoperable fashion collections for those with a strong message to build a fluid identity across physical, augmented, and digital spaces. These editions are co-created in a circular ecosystem according to the METARALITY formula : IRL “In Real Life” + ORL “On Real Life” = LTL “Larger Than Life”